Posted by Ignatius on Thursday, October 16, 2014 Under: RANTING
Just a quick post to point out things i have noticed after a conversation with a highly enlightened person ;-) Crossfit seems to be the vehicle that Reebok is using to build their brand as they used aerobics in the 80's & 90's. Just look at the similarities
THE OUTFITS....
Competitions... by Reebok
Group workout... (except crossfit is aerobics disguised as "weightlifting" ;-)
Both can be competed in as a sport.
Both Sports / Trends sold merchandise for Reebok not to mention certifications for big $$$
I am sure if i look further i can find a lot more of these.
Anyway well done Reebok way to make a comeback with absolute marketing genius!!
